Ice Cold New York
In 2012, designer Mike Cherman was struck by a car while riding his bike. This unfortunate event inspired an idea to design stylish yet functional clothing, with the goal of providing added safety and increased visibility. By utilizing reflective materials on key areas of apparel and accessories, ICNY is able to provide pedestrians, runners, and cyclists alike with clothing to keep them safe during any activity, while looking good doing it. The philosophy behind ICNY is the continued exploration of boundaries with fashion and function, aesthetics and athletics, and the evolution of hi-visibility.